About Me

Welcome to Thriving Coach & Consulting!


I’m May LI, founder and ICF-credentialed PCC, certified professional coach of Thriving Coach & Consulting. I’m committed to providing a safe and trust-based space for my clients in which we can explore paths toward growth and self-improvement together.


Whether you are an existing leader or a future leader seeking leadership enhancement, a recent graduate desiring career development or an expatriate in transition, I can help you identify your aspirations, challenges, strengths and weakness, and together we’ll find the methods and resources that will make a difference in your life.


I have 20 years of experience working in family businesses and multinational companies in sales management, brand management and business development. Before I came to Toronto, I earned my Master degree at University of Hertfordshire in the United Kingdom and I’ve lived and worked in different cities in China. Because of these experiences, I am equipped to guide for those who are struggling with new roles in a changing environment. I’ll partner with you so you don’t have to go it alone. More importantly, through your independent, professional perspective, you’ll gain the awareness and confidence you need to thrive!


  • Empathetic, warm yet neutral, May helped me think through plans for a career change and how to overcome certain obstacles and difficulties.

    - Amy, Marketing Manager of an international FMCG company,Shanghai
  • I enjoyed my coaching encounter with May. She is an authentic, energetic and inspiring coach.

    May listened well as I grappled with the challenge of a difficult career decision after having two children, and we worked through a magical and transformative journey together.


    - Louise, International BD Director at a leading global bank, London
  • May is a warm, gentle coach. She provides a safe space which enable me feel safe, is accompanied and supported. As her client, I have gained for myself, my dark side is like my little sister, from time to time to come to string the door, I am very welcome.The feeling is so amazing!

    - Jessie, Project Manager of a financial investment company, Hongkong
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